The team is led by Gujarat Chief Minister Narendra Modi, who is the overall in charge of BJP's poll campaign.
Despite the differences which have emerged over recent months, senior leaders like L K Advani and Murli Manohar Joshi have been included in the central poll panel.
BJP's publicity team will be led by senior leaders like Sushma Swaraj, Arun Jaitley and party in-charge of UP, Amit Shah.
M M Joshi will head BJP's manifesto team.
Former BJP president, who fell out of favour with the party in recent times, Nitin Gadkari will be responsible for party's vision document aside from being put in charge of overseeing Delhi assembly elections, which according to reports he had expressed his inability to do earlier.
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